Nytol is a well known sleeping aid from the UK, used to temporarily relieve sleeping difficulties. Being tasked with the goal of bridging the gap between Nytol and the younger 25 –45 demographic we decided to explore the most engaging part of sleep—dreaming. Throughout the “Dreaming is Better” campaign we welcome the user to enter the unusual world of dreaming. The campaign began with print ads, which used playful graphics to showcase the humorous side that many dreams can bring. With this in mind we linked it back to our mobile app, allowing the user to further explore their dream world. This project was a collaboration between Kristin McCreery, Marivi Delgaldo, and myself.
